WAZE SAFE MODE
Future Lions: connect people to an idea from a global brand in a way that was not possible three years ago.
Waze users have been driving into dangerous locations because the app doesn't differentiate between safe and unsafe routes.
Through the use of emerging technology use cellphone microphones to listen out for danger so that Waze can get you to your destination quickly and safely.
Art Direction: Victoria Vergara and Gwen Evans
Concept: Victoria Vergara and Gwen Evans
Motion Media and Editing: Victoria Vergara
Copy: Gwen Evans