CROWNE PLAZA - LOCALE
D&AD Crowne Plaza: transform the Crowne Plaza brand to suit the next generation of business travelers.
Young business travelers want to see the world
They value support to local businesses
Collaborative work environments are popular
To connect guests to locals by turning (mostly useless) lobby space, into a work and tech friendly coffee shop, open to guests and locals. Ito further the experience, menu items, and hotel amenities will be provided by local businesses.
The Team: Victoria Vergara, Gwen Evans, Victoria Norman, Andrea Rahandini and Rhiannon Blouin
Voice Talent: Kevin Stanfa
- managed group schedule and meetings
- concepting (as a group)
- research (as a group)
- art direction (as a group)
- story boarding
- motion media